Triple Threat - Orange Cat Content Agency

How I Went From Broke Author To Thriving Businesswoman (And You Can Too)

My name is Kristen White. I am a media expert, talk show host, and owner of White Media Agency, the premier media marketing agency for the wellness, personal development, and spirituality marketplace. We specialize in business development, digital product creation, media consulting, on-camera coaching, and mobile and website design and development. Basically, everything you need to know to find the money in your message. 

But not so long ago, I was in a drastically different position . . . 

I left the media to raise my three kids, and yet I still wanted to make a positive difference. I had a message with the potential to change lives – but I had absolutely no clue how to get started! 

So I did what I thought would be the best way to get that message out to the world: I wrote a book. 

Months and months of hard work and tens of thousands of dollars went into getting it exactly right . . . and despite my efforts, the book was a complete flop. 

Refusing to call it a failure, I proceeded to try everything in my power to make this venture a success. 

From working with expensive (and ineffective) literary agents and PR firms, to self-publishing, to spending $7K on an author marketing package that resulted in a single book review blog post – you name it, I probably tried it. 

After paying so much money to so many people, I soon found myself totally broke and nearly on food stamps, with nothing to show for all my hard work (except a garage full of books and an empty bank account).

As a single mom of three, I knew something had to change. 

Clearly I was NEVER going to get anywhere if I relied on other people to solve my lack of clients and cash flow for me. 

So I buckled down and got to work figuring out what really works – and more importantly, what doesn’t work – when it comes to getting visibility for your brand, attracting clients, and building a thriving business around your passion. I made the connection and began to use my extensive background in media to start telling the world about my book using video and radio. 

This step changed everything. It's funny, we often overlook the obvious. It had never occurred to me to use my media background as a TV news reporter as a marketing tool. Now, I realize this is hands-down the most powerful way to quickly gain visibility for yourself and your message. Unfortunately, most of you haven't spent a decade in a newsroom. 

Within months I’d developed a system that helped me pay off my debts, take vacations to exotic locations like Peru, and finally build some financial stability for myself and my family. 

Almost immediately, friends and colleagues started asking how I’d done it, and what my insider secrets were. 

I quickly realized that this was my opportunity to pay it forward and help other struggling entrepreneurs dramatically increase their visibility and income using the media (and have a great time doing it!). 

So I pulled together all of the steps, checklists, and even word-for-word scripts that I used and turned them into an easy-to-follow blueprint to help speakers, authors, health practitioners and entrepreneurs monetize your expertise using the power of multi-channel media.

The three key things I created that made all the difference are: